Ms.Chandni Agrawal:Founder of Little Tags

Chandni Agarwal’s Little Tags is an exceptional line, offering kids clothing and accessories from top brands. Little Tags offers everything from kid's ensembles to accessories that cater to myriad uses for kids, promising purity and an elite standard as an online kids shopping platform. Little Tags Luxury, a new launch by the team, brings aboard top designers from all over the globe to India.

Owing to the diverse portfolio of Indian firms owned by Sparsh Group, the consortium is one of the top hospitality and education agencies with an annual turnover of over 260 million Euros. Revolutionizing the online and retail kids-wear market in India, the brand- ‘Little Tags’ is a part of Sparsh Group. Little Tags, in association with Sparsh Group, offers trend-setting fashion for kids, which is practical, convenient, and fun. 

 “I started my venture only after I was blessed with my first baby”

Before commencing her own business, Chandni Agarwal worked in the family business. The idea of starting her own business always fancied her, and the pregnancy period gave her time to think about her next steps. The birth of Chandni's first daughter prompted her void in the marketplace. While searching for trendy, purposeful, and comfortable clothes for her child, Chandni noticed the lack of such attires for kids. Chandni’s desire to fill this void gave rise to Little Tags. 

The idea of launching an e-boutique for children, which emphasizes bringing the best of both Indian and International brands on the plate, paved the way for Chandni’s entrepreneurial dream to become true. The multi-tasking mother set afoot as a couture connoisseur, founder of Little Tags, and a fashion enthusiast following her vision to revamp the kids-wear industry. With passion and agility, she relentlessly pursued her passion by closely involving herself in every step of the process, from quality checks to speedy delivery, to run the entire delivery process smoothly for kids-wear.


Having started the venture with 10 designers, their hard work and dedication have paved their way towards the light. Owing to this, Little Tags presently features collections from over 200 Indian and International designers including marvelous labels such as Moshi Babies, Doodle Pants, Ridhima Bhasin, Nitya Bajaj, Siddartha Tytler, and far more. Their remarkable collection provides the latest in fashion for kids, ideal for all sorts of events and occasions. Little Tags celebrates the joy of dressing for kids and deliberately offers unique, exceptional, and trendy pieces of kids’ clothing. They offer a diverse array of luxury apparel, footwear, accessories, and gifts for boys and girls of ages 0-14 on their website.


Until recently, Consumers in India had to make international trips to buy designer labels for their kids, which left an obvious gap in the domestic market. To sustain this gap, Little Tags rolled out its newest launch named Little Tags Luxury that introduces exceptional designers from around the world to India. 

The new luxury line took its flight with Bollywood supermoms Neha Dhupia and Soha Ali Khan sharing their motherhood journeys through Instagram. Little Tags Luxury will feature brands like Diesel, Liu Jo, Molo, Boy London, and Dsquared2 amongst others for children of ages 0-16. Their Spring Summer Collection’21 features a rising number of designer labels including Balmain, Pinko, and many more. 


In its role as India's first and foremost online children's wear store, Little Tags prides itself in bringing together the best international and local brands, all under one roof. With the Little Tags platform, one can customize anything from clothes to home decor items, making it a unique customization platform. Little Tags strives to provide luxurious service by meeting all international standards, shipping super fast, and handling returns without hassle. With its secure pan-India delivery, they make sure the customer gets everything delivered at their doorstep, anywhere in the world. They also offer free standard delivery, COD services, and easy exchanges for their customers. As a result of their strategic orientation, Little Tags is a major player in the online apparel sector as one of the most notable platforms for children. 


“My motivation is to make Little Tags big enough that my daughter would want to take it over someday”

Persistent and passionate are the two words Chandni Agarwal describes herself with. When she commits to something, she believes in giving it her best. Whether on a personal or professional journey, her husband is always by her side guiding her through each step. Her motivation for everything she does comes from her daughter. 

Every day is different in the world of e-commerce, and the aftermath adrenaline rush is what keeps her going. Having to overcome new challenges every day is an aspect Chandni craves the most while at work. Quite simply, it is Chandni's passion, mission, and vision to transform little tags into a reliable one-stop store for parents. She aims to offer her customers the best experience possible, whenever they shop for their kids. 


Designed to add diversity to the kids' product range, engage more designers, and redefine the concept of luxury for children, Little Tags plans on launching a physical location store in a premium property. This will give customers the privilege to look and feel the products first hand.

With a strong understanding of parents' and kids' needs, Chandni aims to provide everything from clothing to home decor to her customers. Little Tags and Little Tags Luxury have become a distinct platform for kids to purchase clothing, combining global and Indian fashion. It has furthermore become one of the fastest-growing platforms over the past 2 years, owing to its wide luxury range of kids’ products. They further plan on launching 7-8 more brands through their Summer Spring Collection’22. Chandni Agarwal aspires to advance the Indian kids-wear market with Little Tags creativity. 


“Entrepreneurship is a journey and it’s an exciting one”. The road is full of ups and downs, and one is required to remain persistent to succeed. And Chandni, therefore, finds it extremely important to remain persistent and to have a vision and a drive for something. She advises female entrepreneurs to put their energy and time in the right place, considering a woman’s multi-tasking schedule.

Being featured in Forbes is one of the most cherished and remarkable moments in Chandni Agarwal’s life. She takes pride in being able to judge a show with her school principal as well as the alma mater. Little Tags has been awarded the title of India’s Most Admirable Brand 2020.